East Bay: 510-999-5879
North Bay: 415-857-1733
Greater East Bay: 925-490-1733
Peninsula: 650-318-1733
South Bay: 408-833-4348

PRIVACY AND DATA USE POLICY

Red Metric, APC (“Red Metric”), understands that You care about how Your personally identifiable and other information (“Information”) is collected, used, and stored. This Privacy and Data Use Policy (“Policy”) describes how we collect and use information provided to us by users and obtained when visiting and submitting information through to www.RedMetric.com (“Website”).

I. Applicability of this Privacy Policy.

a. Scope. The Policy applies to Information Red Metric collects from visitors to the Website. This Policy does not apply to information received through by Red Metric through the course of an attorney-client relationship, or received or collected by Red Metric through any other source besides this Website.

b. Individual User Information. If You are a client of Red Metric as indicated by separate and validly executed written agreement, we protect the confidentiality of Your Information in accordance with the applicable rules of professional conduct. However, if You choose to submit personal information to Red Metric through the Website, we will store and use that information in accordance with this Policy unless You notify us otherwise per the instructions below.

c. Third Party Websites. Red Metric often provides links to third-party websites for Your review and convenience. If You choose to access those links, You are no longer under the purview of this Policy and it is recommended that You review the third-party’s privacy policy prior to submitting information through their website.

II. The Information we Collect

In general, You may use the Website without providing any information that personally identifies You (“Personal Information”). However, as described below, You may choose to provide us with Personal Information in order to use portions of this Website. When You use the Website, which is hosted entirely by a third party, the Website will collect information indirectly and automatically (“Visitor Information”) through the use of “cookies” or the collection of Your IP address. Red Metric uses Visitor Information to administer the Website, improve the Website, and help Red Metric understand how the Website is being used. “Cookies” are small pieces of information stored on Your hard drive. If You would like to delete cookies or keep cookies from being save on Your hard drive, You should use Your browser’s preferences and settings to restrict such functions, if applicable. Your computer’s “IP address” is a number that is automatically assigned to Your computer when You use the internet, Your browser automatically collects IP address when You log on to the internet.

a. Personal Information. You may choose to sign up for the Red Metric+ services in order to personalize Your visit to the Website and to receive certain publications and information from Red Metric. You may also contact us by email through the Website. In either case, You may be asked to provide us with Personal Information, such as Your name, address, telephone number, email address, employer’s name, and Your title. We use this information to provide You with publications and information You request and to respond to Your comments and questions about our services and site. We may also use the Your Personal Information to send You additional information that may be of interest to You.

b. Visitor Information. When You use the Website, we may collect certain information to help diagnose problems with our systems and our hosting systems. Such information may not personally identifiable.

c. Storage of Information. Our Website employs browser cookies to store user preferences and record session information. A cookie is a small data file that is stored by Your browser on Your hard drive. A cookie file can contain information such as a user ID that the Website uses to track the pages visit, but the only Personal Information a cookie can contain is information You supply Yourself. A cookie cannot read data off Your hard disk or read cookie files created by other Websites. We may use cookies to track user traffic patterns. We do this in order to determine the usefulness of the information we supply to You and other users and to see how effective our navigational structure is in helping users reach that information. We do not correlate this information with data about individual users, nor do we share this information or sell it to any third party. If You prefer not to receive cookies through the Website, You can set Your browser to warn You before accepting cookies and refuse the cookie when Your browser alerts You to its presence. You can also refuse all cookies by turning them off in Your browser. However, doing so may hinder Your ability to access, use, or navigate portions of the Website.

III. Sharing of Information.

a. Personal Information. We will not share your Personal Information (including e-mail address) with any third party except (1) with your consent, (2) when we believe in good faith disclosure is required by law, or (3) to third parties who are providing services to Red Metric as needed to provide such services and subject to appropriate confidentiality obligations. We reserve the right to disclose information about you, including data on which pages you have visited, to third parties if we feel it is necessary to protect the security of our systems, Website, business, users or others.

b. Visitor Information. Visitor Information may be provided to third parties at Red Metric’s discretions o long as the information is not linked to your personal information.

c. Transfer of Practice. We may provide and transfer to third parties any or all information regarding the Red Metric Website, including your Personal Information and Visitor Information, in connection with the transfer of all or a portion of Red Metric’s practice, whether by merger, acquisition or otherwise.

IV. Governing Law.

The Red Metric Website is hosted within the United States. By providing any Personal Information to the Website, you consent to the collection, processing, transfer, and storage of such information in the United States and any other country where Red Metric or its service providers maintain offices, even if such country has a different level of privacy protection than the protection available under your local law. If you are a user accessing this Website from any region with regulations or laws governing personal data collection, use and disclosure, that differ from United States laws/regulations, please note that through your continued use of this Website, which is governed by U.S. Law, this Policy and our Terms of Use, You are transferring Personal Information to the United States and you consent to that transfer.

V. Opting-Out.

The Website provides current subscribers the opportunity to opt-out of receiving email from us at any time, to update your email subscription information and to review and request changes to your Personal Information that Red Metric has collected through the Website. To do so, please click here or follow the instructions contained in any email sent from the Website. You may also notify us of your opt-out request by emailing info@RedMetric.com.

VI. Physical Security Measures.

We use commercially reasonable security measures designed to protect against unauthorized access to Personal Information under our control, including physical, electronic, and procedural safeguards. However, please be aware that, despite these efforts, data transmission over the Internet is inherently insecure and we cannot guarantee the security of information transmitted or provided through the Website. Once we received your transmission, we use appropriate efforts to ensure its security on our systems, but we do not accept liability for unintentional disclosure.

VII. CHANGES.

We may change this Privacy Statement from time to time, and such changes will be effective upon posting the amended terms to the Website. The date of update is specified at the beginning of this Policy.

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